How FinOps Has Enabled Startups to Compete with Public Cloud Giants

 In Cloud Ascension

Although the cloud market is highly oligopolistic, FinOps is emerging as a dynamic area of technological innovation and competition. The urgent need to monitor, contain, and maximize the effectiveness of cloud spending is creating opportunities for disruptive venture capital–backed startups to compete with the free but underwhelming offerings of the large companies in the cloud market. Tools, such as the Maturity Model, are emerging to guide companies, but there are still many challenges and constraints that must be overcome.

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